Branding Guidelines & Logos
United Way of South Mississippi adheres to strict brand guidelines in accordance with United Way World Wide. These logos are made available to the media, workplace campaign participants, and partner agencies. Only agencies who are funded through United Way may use the logos with their materials. Please review guidelines below before using the logo. United Way of South Mississippi reserves the right to request revisions in printed and online materials when branding guidelines are not followed.
Fonts
Please use the following fonts in all materials:
Color palette
The United Way color palette is comprised of colors used in the United Way logo. Below are the specifications for reproducing the United Way colors in a variety of ways.
United Way Blue
Pantone: 287
C: 100 M: 74 Y: 0 K: 0
R: 16 G: 22 B: 127
United Way Light Blue
Pantone: 287 at 52%
C: 50 M: 40 Y: 0 K: 0
R: 124 G: 129 B: 184
United Way Red
Pantone: 179
C: 0 M: 85 Y: 89 K: 0
R: 254 G: 35 B: 10
United Way Gold
Pantone: 143
C: 0 M: 34 Y: 86 K: 0
R: 255 G: 150 B: 0
United Way’s Expanded Color Palette
Organization name
Our preferred name in print is “United Way of South Mississippi.” In all written documents, always use the name in its entirety when referring to the organization the first time. After that, all subsequent references in the same document may be used as “United Way.” However, if it is absolutely necessary to abbreviate, “UWSM” is acceptable.
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Our preferred name in print is “United Way of South Mississippi.” In all written documents, always use the name in its entirety when referring to the organization the first time. After that, all subsequent references in the same document may be used as “United Way.” However, if it is absolutely necessary to abbreviate, “UWSM” is acceptable.